Design House Jewelry Studio opened its doors 15 years ago. Owner and lead artisan Linda Mceathron, along with her team of creative, innovative employees, are preparing to open a new storefront at The Containery on 4th and Jackson.
Get to know the people behind Design House Jewelry Studio
Meet Linda, Owner & Lead Artisan
Linda Mceathron has been working in jewelry for over 35 years, focusing on her passion for custom jewelry design and stellar customer experiences. For her, jewelry isn’t just a fashion accessory. Each piece tells a story.
Linda is a self-taught goldsmith who spent years earning a place behind the bench. She loves to have the music up and the torch in her hand.
When Linda isn’t creating dazzling, one-of-a-kind designs, she’s usually hanging out with her boys - husband Ed, son Tanner, and grand-dog Kap, a 100 pound rottweiler.
Linda enjoys embracing new experiences, especially when they involve traveling and exploring new cities. She loves taking her team on fun road trips to Austin and surrounding areas.
“My favorite vacation spot is Vancouver, Canada,” Linda said, “I could go back again and again!”
Linda is thrilled to share this new adventure with her dedicated staff of other jewelry artists, marketing specialists, and stylists.
Meet Craig, Goldsmith
Craig Carpenter is known for being the token male in the studio. Not only does he balance out the energy in the store working with four women, but he’s also known for providing some much needed comedic relief.
Craig has worked in the jewelry business since 1978, with a 25 year hiatus at M&M Mars. In his free time, he loves fishing and landscaping projects. He’s also passionate about his church and the Bible study he teaches.
He’s hoping to retire with his wife, Judy, in a few years, preferably somewhere close to a big body of water.
“I love working at DH because not only do I get to exercise my craft as a jeweler, but I am surrounded by beautiful women who are passionate about what they do,” Craig said.
Meet Loly, Stylist & Marketing Associate
Odalys Andrades, Loly, loves to spend time with her family, including her parents, two brothers, and sister. She’s the oldest and also has two dogs, a bull mastiff named Rocks and a yorkie named London. She’s currently attending McLennan Community College to earn a degree in Business Marketing through the Tarleton University program.
Loly’s been working at Design House for almost three years now. She loves interacting and building relationships with customers while helping them pick out jewelry. She was never really interested in jewelry until she started working for Design House, but she is now known as “the brain” of the organization, keeping dozens of systems on track and helping the Design House team function.
“I love that I have the encouragement to come up with my own ideas and to provide input to the team,” Loly said about why she loves working at Design House, “All my coworkers are the best, especially my boss, Linda.”
Meet Bethany, Studio & Marketing Manager
Bethany Swoveland is a digital marketing and social media entrepreneur from Waco, TX. After graduating from Baylor University in 2014 with a Bachelor of Arts in Film & Digital Media, Bethany spent the following years living in Austin and traveling the country (with a literal coffee pot sitting shotgun).
In her free time, Bethany dabbles in screenwriting, mixed media art, makeup and marathoning the latest documentary series on Netflix. She’s usually humming something by Dolly Parton and loves supporting her favorite local businesses, like Momma Mo Cookies and Kurbside Coffee.
Bethany was thrilled to join the Design House team in January 2020, merging her passions for small business marketing and jewelry design. She built Design House’s brand new website and is diving into a plethora of new marketing adventures, including blogging, photo shoots, and brand partnerships.
“Working at Design House has given me the opportunity to hone my skills and explore new ones,” Bethany said, “Linda and the DH team are so open to creativity, new ideas, and different ways of thinking. It’s been a true blessing to be a part of this team and I’m SO excited to see what else is in store for all of us.”
Meet Xzadiya, Stylist & Marketing Associate
Xzadiya Walker is a 20 year old artist from a super small town called Bremond, TX. She’s lived in Waco for a little over a year now and is in love with the city. She has a pet cat and is a lover of animals. Her favorite band is The 1975 and you will NEVER catch her without a pair of earrings on!
Xzadiya keeps everyone smiling with her dance moves and infectious laughter. Zay joined the team in March of 2020, just as the COVID-19 pandemic swept Waco and the world. Although it was an unusual introduction to her position, Zay has become a true asset to the Design House team with her engaging personality and attention to details.
"Jewelry has always been big in my family and the opportunity to work with other jewelry lovers has been amazing," Xzadiya said about moving from apparel to jewelry in her career.
Meet Kierra, Jewelry Stylist
Design House’s newest team member, Kierra Williams, is a local Wacoan and graduate from Baylor University with a B.S. in apparel design and product development. She has an eye for style, design, and trend setting, and the Design House team is beyond excited to watch her skills flourish in their new studio.
“I’m excited to work here because I’m inspired by women entrepreneurs,” Kierra said about joining the DHJ team, “To have the ability to learn from the designer about the design process and industry is an immeasurable experience.”
Kierra’s had a passion for art and fashion from a young age, beginning to sketch dresses at the age of 12 with hopes to become an artist.
“After showing my grandmother my designs, she asked if I ever thought of becoming a fashion designer,” Kierra said, “And the rest is history.”
The Design House Jewelry Studio team is ecstatic to open up their new storefront and can’t wait to show downtown Waco what they have to offer. They offer fun deals like weekly raffle opportunities and specialize in custom jewelry design for every occasion. Their team of dedicated stylists are excited to help you find your next piece of favorite jewelry!
(Photos by Ashley Munn)