It all started on historic Austin Avenue. Over 15 years ago, Linda McEathron opened Design House Jewelry Studio inside of Sironia with one jewelry counter and a mission: to provide one-of-a-kind custom jewelry design and exceptional service to the Waco community. Now, Linda and her team are opening a brand new jewelry studio and storefront at The Containery in downtown Waco, with dozens of counters and a desire to help Waco’s artistic economy blossom.
Linda’s vision was brought to life with help from the loyal customers and welcoming atmosphere provided by Sironia Gift Shop and Cafe, whose team of creative, passionate, supportive women have kept the Uptown shopping district a must-see stop on any person’s Waco bucket list.
Maintaining the original Sachs Austin Avenue building (including the glass display containers built for live models to show off new merchandise), Holly Harris and Martha Sanders, co-owners of Sironia, are what make Waco entrepreneurship magical.
If you’ve visited Sironia recently, you’ve likely heard Martha’s infectious laugh or admired Holly’s remarkable fashion choice of the day. The dynamic duo take #BossBabes to the next level. (Be sure to check out their clothing boutique, Flirty Birds, next time you stop by!)
While the Design House team is excited to embark on a thrilling new adventure, they will certainly miss the building and people that made this all possible all those years ago. Without the support of the Sironia team over the years, the growth of Design House would not have been possible.
P.S. You've got to try the strawberry cake!